U.safe is a service that seeks to increase security on the streets reducing assults, sexual abuse and theft.

U.safe works through an app that is linked to a light which will turn on when you feel in danger.

It is an application designed to improve safety on the streets, reducing assaults, sexual abuse and robberies.

It works by means of an alert linked to a red light, which is automatically activated when a threat is detected, thus alerting nearby people and the authorities.

The logo is designed to generate a visual and sound play. When pronounced, it can sound like ‘you safe, conveying the message of protection that the brand seeks to offer.

Visually, it can also be interpreted as ‘user safe’, referring to the safety of the user through the application.

The structure of the logo is built from the letters ‘U’ and ‘S’ in Nunito typeface. These letters are combined to form the symbol of a padlock, representing security.

In addition, the dot separating the ‘U’ from the word ‘safe’ has been used to simulate the lock of the padlock, visually reinforcing the concept of protection’.